You may have heard that M-commerce sales are constantly on the rise. According to Statista, they will now make up 44.7% of the total eCommerce sales in the USA alone. More customers than ever are using their phones to do product research, compare pricing, rate vendors, read reviews and complete their online transaction.
If you are commuting and constantly on the go, then you know how well you can utilize that time to complete many tasks on your mobile phone - right from paying electricity bills or utility bills to purchasing groceries or shoes and clothes. Here are some advantages of mobile commerce:
Benefits of M-Commerce:
Mobiles provide an intimate experience. In this, they provide marketers to design their apps and sites in such a way that can personalize the experience for each shopper.
App developers and marketers can now use indexation tags that enable users to download your dedicated app from the search results. You can also assign URL schemes in deep app pages.
Your user base is already familiar with how tablets and mobile devices work. Click-happy customers know how to navigate their way around a mobile site or an eCommerce app. They don’t need to fire up the laptop; they can start shopping the minute they are ready.
Mobile also makes it easier for users to share their experiences on social channels, ask for recommendations etc. leading to a smooth shopping experience.
Certainly more effective than emails, push notifications are instant and hard to neglect when they pop up on your phone screen. This feature can drive customers to be more loyal and result in better conversions.
And with every passing year, mobile commerce continues to transform the way various sectors conduct their business. If you don’t want to get disrupted, you should pay close attention to the impact of m-commerce on these verticals.
M-Commerce and retail sectors:
E-Commerce apps: Ever visited a store and compared the on-shelf product pricing with online pricing? You are not alone. With the proliferation of eCommerce apps, each offering special pricing and festive discount, the temptation is too strong to make a purchase online. From clothes, electronics, gadgets, shoes, sporting apparel to bridal shopping, there is an app for every type of commodity. Some apps sell it all and do it rather well too.
Food Delivery: No longer ‘hangry’ moods. Tired of restaurant queues and not in the mood to cook? Mobile apps like Zomato, Swiggy, and UberEats have transformed the food delivery sector like never before. What’s best, you don’t even have to key in your location as GPS takes care of everything.
Also Read: Why Response Time is Everything
Holidays and Travel: Online travel marketplace has turned out to be the most lucrative of the lot. You don’t need to visit a travel agent or use your laptop to conduct research. Plan your holiday from start to finish, compare pricing, get air-fares at the lowest rates, book hotel, and car rentals and additional entertainment, all from the convenience of your phone.
Groceries: Virtual supermarkets have taken over the mobile. There are several dedicated smartphone apps that enable you to get on top of your grocery shopping right from list-making, pricing comparison, special offers, deals, and contactless payments. Customers can order online while on the go and even get same-day delivery.
On-demand services: Forgot to order flowers for your friend’s birthday? Leaky pipe flooding your basement? Luckily, the app for everything brings on-demand services to your fingertips. From salons to plumbers, florists to bakers, you can access professional services across sectors, easily.
Book a cab: The car/cab booking service was one of the frontrunners in the m-commerce game. Names like Uber, Ola and Lyft have become synonymous with cabs and we can’t frankly imagine a time when we had to go the old-fashioned way to hail a taxi! And now with GPS location mapping, contactless payments, ride-sharing, and several other features, the popularity is only going to grow.
On-demand alcohol delivery: Alcoholic beverage companies were never in direct connection with the customers, thanks to a multi-layered distribution system.
The beverages pass from creators to wholesalers and then finally to retailers where the customer's shop. Many services such as Drizly have disrupted this market. Want to celebrate with the finest wine? Order liquor from the best wineries using an app.
M-commerce disruption has affected the alcohol industry and the sales landscape has changed significantly. Producers are forced to focus more on differentiating their products and branding them well. Find out how the alcohol landscape has evolved in the last couple of years, thanks to digitization and eCommerce boom.
The upshot here? Practically no industry is unaffected by the m-commerce boom. All it can take for the tide to turn is a clever idea digitized and made mobile-ready for the customers. Have you prepared for the m-commerce revolution yet? If not, the time is right now.