1. Let your bot gel well with website visitors - This is the MOST important vertical where you can integrate your chatbot. It will essentially take an enormous amount of work off your hands and has loads of benefits. When visitors land on your website, they have tons of questions about your products and services. If they can’t get their answers, they might never come back.
This is where bots come into the picture. You can set up a chatbot to help your customer’s queries answered. Make sure your bot sounds human. Write questions and answers and make sure they align with your brand’s story. Also, give your bot a name and a profile picture. Most of the bots allow you to do so.
In a report by Ubisend, almost half of the respondents preferred messaging to email or phone. It is needless to say that bots delight everyone.
2. Let your bot conduct research - One of the viable uses of bots is research. Imagine this situation, you are a one-man army or - have a small team which does most of the work. You’re spending a decent amount of time doing market research and are on the lookout to automate the process.
This is where bots come into the picture. They can help you do exactly this. They also help you recover abandon cart, help your customers with tracking and so on. Take this as an example: This AI chatbot can send instant messages, schedule promotion, event messages to your customers, informs your customers about their wishlist and assists them to make a purchase.
3. Let your bot attract, engage and convert - Chatbots are embraced by everyone for the very fact that they not only engage your customers, they also help in retaining them. This in turn means, unlike other forms of marketing chatbots keeps your customers entertained and would help you in converting them into prospective customers. For example, you have an explainer video which shows about your product. While this video is extremely appealing, when it ends, your prospects tend to abandon you as it doesn’t have much to offer.
A chatbot can attract your prospect, learn from their interaction and sends necessary information about your brand, products, and services. Essentially it helps you to upsell and cross-sell in a personalized and engaging way.
4. Integrate your chatbot to reach a wider audience base - Chatbots are predominantly found on social media platforms. The reason being, they can reach to a limitless audience base. If integrated across right messaging platforms, they can tap into new demographics, bringing new opportunities.
With the right machine learning tools, your chatbots can gather feedback, analyze it and can provide you an insight into consumer behavior, and what your audience truly wants.
Wrapping up customers always want a great user experience. They will abandon your product if you fail to provide them, what they want. It goes without saying that chatbots have eased up our situation in a number of ways. By implementing a chatbot in your marketing strategy, you’ll be able to learn better about your audience, reach potential customers and leverage social media.